Support: +45 2210 2043 Phone: +45 2210 2040

About us 

We established Clever Choice with the purpose of creating the "perfect" company, where limitations and restrictions are only set by our customers and ourselves.

In other words, our focus is to create a company based on good, sound values and diligence. Our goal is to counter bureaucracy and “That is how we always do it".

A good Swedish business relation made this philosophical rewrite of a fomous quote:

"Aim at the sky, at leat you will reach the top of the tree".

To dare to reach the unknown and beyond - this is our humble goal with Clever Choice.

Basics and values

Our focus is IT & Enterprise Service Management with a core focus on Cherwell, and we offer sparring, consultancy and resell.

Clever Choice is based on a foundation of five core values: 

  • Our focus is always on our customers' business 
  • Results are created through our costumers' success
  • We meet our customers at eye level
  • We create progress by action 
  • High level of integrity and diligence in all we do



Brian Schmidt

Partner and Technology Manager

Areas of responsibility within Clever Choice: Solutions sales, Technological Choice of solutions.

Brian has acquired a broad knowledge of IT through his 20+ years in the industry, where he has worked with operations, service, support, implementation, and architecture. In addition to being self-employed for several years, Brian has also worked for Mærsk Data, Devoteam, and FDC. Brian is a qualified and trained engineer and he is passionate about spotting unique solutions, optimizing and streamlining business processes, and thereby helping with increased digitalization.


Casper Andersen


Areas of work within Clever Choice: Implementation of Cherwell Service Management and web development.

After 5 years at Clever Choice, Casper has built up a good amount of experience within IT Service Management. With his experience in web development, Casper contributes with user-friendly solutions where his focus is on helping users with available solutions and where the complexity is less visible to the end user.

Casper has certifications in Cherwell, DynamicWeb and Umbraco.


Ole Korterman Ellebæk

Presale Engineer

Areas of work within Clever Choice: Presale activities, consultant work, and support.

Ole has several years of experience within presale, support, and implementation at Tetra Pak and Capasystems. In his former position as presale consultant at Capasystems, Ole has built up broad experience within design, presentation, and implementation of different types of solutions. Ole also has experience within teaching. He has been responsible for educating partners in product- and sales material as well as taught customers in workshops.

+45 2210 2040


Christian Birch Andersson

Support Consultant

Areas of work within Clever Choice: First line support of our customers

Christian comes from a position as digital designer in DR Branding and User Relations where he has made web banners, promoted DR content, produced SoMe content and made movie posters. On the theoretical level he is educated within web-integration and media graphic design from NEXT

Christian loves to be in contact with people, he is a problem cruncher and is passionate about solving challenges of all kinds.


Hanne Baade-Pedersen

Sales and Marketing Coordinator

Areas of work within Clever Choice: Sales and marketing tasks.
Hanne has experience of sales and marketing from positions in Danish and international companies. Hanne's focus is on dialogue with our existing and potential customers regarding the opportunities we offer. Hanne has previously worked for Philips, Exformatics and at marketing offices in Silicon Valley, USA. Hanne studied at CBS and is a qualified export technician, and she is passionate about good customer dialogue and making complex solutions easy to understand.


Jacob Rasmussen

Operations and Support Consultant

Areas of work within Clever Choice: Managing our operating environments and various support tasks with a focus on Problem Management. 

Jacob joins Clever Choice with several years of experience in IT, Server Maintenance, and HR. Jacob has an IT education from HKI STU and he has previously worked with IT Support and other IT-related tasks at HB-Care and Bjarke Ingels Group. Jacob has worked as 1st level supporter and was responsible for the daily planning and operation as well as server maintenance. Jacob is passionate about effective results and focuses on details.


John Larsen

Partner and Delivery Manager

Areas of responsibility within Clever Choice: Project delivery, Process best practice, and change management.

John has more than 20 years of experience within the IT industry, where he has worked with development, QA, support, operations, project management and strategies, the past years as a consultant. In addition to being ITIL Expert and an accreditied ITIL teacher, John is certified in PRINCE2. John is passionate about helping customers to convert theory into applicable practice. This also ensures that all aspects of projects are illuminated and that customers are challenged in relation to habits and "how we usually do".


Karoline Baastrup Brydebøl

Digital Marketing Assistant

Areas of work within Clever Choice: Coordinating marketing efforts including news letters, social media, website etc

Karoline is a recent graduate and brings with her experience from several student positions and internships within marketing, social media, SEO, and customer service.

Karoline´s theoretical background counts a master’s degree in Corporate Communication from Aarhus University BSS and San Francisco State University. Moreover, she is certified in PRINCE2 Foundation.


Marina Kjelsø Kirkegaard

Marketing Manager

Areas of work within Clever Choice: Different marketing assignments, social media, webpage and etc. 

Marina brings new competences here at Clever Choice about communication and knowledge regarding social media. Marina has worked as a coordinator at Nus/Nus ApS, where she has competences within communication, social media and project management. Futhermore, Marina has been a Project Manager at Folkemødet på Bornholm and Roskilde Festival. 

Marinas theoretical background originates from Aalborg University with a Master in learning and Innovative process, and is also certified in digital marketing. 


Nicki Zabell


Areas of work in Clever Choice: Implementation of Cherwell Service Management

Nicki has more than 10 years of experience as a Senior System developer at Plass Data A/S. Nicki was involved in the entire development process, including product responsibility for design, planning, execution, and commissioning. Nicki's theoretical background originates from ZBC - Zealand Business College and he has an education as a data technician, supplemented with certifications such as Microsoft Certified Professional and Microsoft Specialist: Programming in C#.


Peter Præst Sauer Lange

Account Manager

Areas of work within Clever Choice: Sales to existing and potential customers. 

With his previous employement at Admincontrol, Antalis A/S and Rockwool, Peter has several years of experience within sales, customer assignments and counselling. Peter has an education in Sales and Marketing at Rockwool, and a diploma in business administration in Organization and Management with focus on change and innovation. Peter is passionate about strengthening the customer support, and maintaining and expandig our customers' relationship.


Teddy Schou

Managing Partner

Areas of responsibility within Clever Choice: Sales, Marketing, HR & Finance.

Teddy has over 20 years of experience in sales, consultancy, and management from several Danish and international companies. Teddy's academic background is an MBA at Copenhagen Business School (CBS) and he is a great pragmatic with a sharp focus on creating visible results for our customers. Teddy is passionate about opportunities in digitalization and meets everyone at an eye level. 


Mathias Steen Kildegaard

Support Manager

Areas of work within Clever Choice: Support & implementation

Mathias has over 13 years of experience as a consultant at Kyborg A/S, where he was responsible for customer service and support in relation to implementation and operation. Furthermore, Mathias has gained different experiences within IT, economics, and infrastructure. 



© 2021 Clever Choice

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Industrivej 44 C,2
4000 Roskilde

Bank: Nykredit
CVR: 36055944





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