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The story behind Clever Choice

Read more about who we are Clever Choice and what we each do.

Meet our ITSM experts and advisors in Clever Choice
Clever Choice employees discuss IT Service Management at a computer

The essence of Clever Choice

Clever Choice is a realization of the boyhood dream of creating the "perfect" company, where frameworks and limitations are only set by the customers and ourselves.

In other words – we want to run and continue to develop a company that is based on good, healthy values and integrity. We try to work against bureaucracy and "that's how we usually do it".

A good Swedish business associate stated this philosophical paraphrase of a famous quote:

"Aim for the stars and at least you will land in the treetops"

Dare to reach out into the unknown and reach further – that is our humble goal with Clever Choice.

Brief about Clever Choice

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+ 50

Satisfied and happy customers

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+ 75

Completed projects

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+ 16


+ 750

Good ideas

Gazelle logo 2019
Gazelle logo 2020
Gazelle logo 2019
Gazelle logo 2020

Meet our team

We are a strong and close-knit team that works every day to ensure that our customers get the most value possible from working with us.

Meet our team

We are a strong and close-knit team that works every day to ensure that our customers get the most value possible from working with us.

Picture of employee Alexander
Alexander Jensen


Alexander works in marketing, where his primary tasks are to ensure that Clever Choice has a nice graphic expression on both social media and for various trade fair stands.

Alexander loves being with his family and enjoys the pleasant moments with a good old-fashioned board game. But when it's "travel time", it's either a fresh bike ride in the open air or gaming on the program.


Picture of employee Bettina
Bettina Bostrand


Bettina is an independent ITSM process consultant and project manager and has worked in the ITSM world for several years with various leading ITSM solutions, including Cherwell.

Bettina is passionate about working with people and putting structures into processes, which she, among other things, is allowed through education, workshops and configuration for our customers.

When she has time off, she spends much of her time doing crossfit and walking her dog.


Picture of Brian
Brian Schmidt


Brian is a technical wizard who, with over 20 years in the industry, has control over both operations, service and support, implementation and architecture. He is trained as an engineer and…

passionate about spotting unique solutions, optimizing and powering business processes and thereby increasing digitalisation.

Privately, Brian lives in Northern Jutland and at home on the farm, time is spent with the family and driving around in his tractor while he thinks about our many good customers.


Picture of employee Casper
Casper Andersen


Casper develops user-friendly solutions that make complex systems easy to use. He implements ITSM systems with a sure hand and likes to challenge… 

customers on how to get the most out of their solution. Casper knows people and is very interested in seeing the person behind the screen and listening to their needs.

He is certified in Cherwell, DynamicWeb and Umbraco and maneuvers complicated computer games in his spare time.


Picture of employee Hanne
Hanne Baade-Pedersen


Hanne has the initial dialogue with our potential customers and ensures that she is up to date on what is happening in the market. It is important for her to…

meeting people at eye level and with positive energy, which she transmits daily over the phone. But she also greatly appreciates meeting our customers face to face at events and fairs. 

Hanne is a diligent reader and frequents her beloved book club every month. She is also distinctly a person and morning runs are her free time.


Picture of employee Helena
Helena Skjaldgaard Rasmussen


Helena helps our customers reach their goals with their new ITSM solution.

From its previous time…

at Herlev Hospital as an IT supporter, Helena is experienced in being flexible and solution-oriented when she was tasked with helping users find a solution to the problem. Through her educational journey, Helena opened her eyes to the use of IT, and as a trained computer scientist, the combination of IT and project management is Helena's primary interest.

When Helena has time off, she spends time with her closest friends and the newest family member; a little puppy. At the same time, it is important for Helena to train and use her body in her spare time, which she does when she throws the ball as a team leader on a female Beach Handball team.


Picture of employee Jacob
Jacob Rasmussen


Jacob helps our customers troubleshoot and solve problems, as well as maintains and monitors our servers.

His biggest passion lies in problem solving, where the opportunity to help people with IT problems drives him on a daily basis. It is important to him that it is clear to our customers that they are talking to people who are genuinely interested in solving their problems.

Jacob loves traveling in the USA, cool cars and American football.


Consultants are ready to help with your ITSM project
John Larsen


John is the one who ensures that we deliver what was agreed. Both in projects and in daily operations and support. He himself says that his most important task is…

, to sweep the path in front of the project manager, the architect, the consultants and the supporters, so that they can do their work. If there are disagreements, it is John who fixes it so that the work can continue.

He is an inveterate hunter and can often be found in Denmark or Sweden together with his faithful labrador hunting for birds, wild boar and moose.


Picture of employee Louise
Louise Holmøe


Louise helps our customers with all types of challenges. From her previous time in the health field, Louise is experienced in seeing people and their needs and she…

passionate about solving challenges and seeing people be happy with the result. She has been interested in IT and computers since she was little and especially likes working with servers and network setup.

She loves to sing and play guitar and computer games, which she is quite good at – especially League of Legends and Counter-Strike: Global Offensive.


Picture of employee Marina
Marina Kirkegaard


Marina juggles our marketing initiatives from newsletters, to SoMe and our branded presence at conferences. She is very keen on working holistically…

with his marketing strategies and has an ice-cold overview of his area.

Marina has gone to all kinds of dances for many years - and has, among other things, been volunteer coordinator for over 1000 volunteers for Distortion. She loves cream buns and her hearty laugh infects everyone.


Support is ready to help you
Mathias Kildegaard


Mathias makes sure that the systems run at our customers and fixes it if something doesn't work. He is a problem solver and loves to experiment his way to solutions.

His most important goal is to help customers fully meet their challenges.

When he has time off, Mathias can often be found strumming with his guitar on his lap or engaged in the local Shinson Hapkido (aka. Ninja) club, where body and soul are nurtured with meditation, high kicks and a bit of throwing people around.


Picture of employee Nick
Nick McCormack


Nick works with implementation and configuration for our customers. He has worked with Cherwell for many years in various constellations – most recently as a freelance…

 Cherwell consultant for four years, including work for Clever Choice. He has also worked for Cherwell and a UK Cherwell Partner. Nick lives in England and mostly works remotely.

In his spare time he enjoys running, going to the gym, following his local football team (Swindon Town) and is currently undertaking a new degree.


Picture of employee Nicki
Nicki Zabell


Nicki ensures that our ITSM solutions are implemented in the best possible way for our customers. He has a background as a developer and has a deep understanding of how the systems…

 are connected and can be utilized as best as possible.

It is important to Nicki that the customer not only gets a good solution here and now, but also a good starting point to be able to further develop the platform for many years to come.


Picture of employee Peter
Peter Long


Peter handles sales, customer tasks and advice. He is passionate about creating good customer contact by always focusing on orderliness and the customer's needs.

Peter loves to put on the cycling clothes and get a double-digit mileage in his legs. 


Get advice about ITSM from Teddy Schou
Teddy Schou


Teddy has many roles in the house, from wearing the boss hat to wielding the vacuum cleaner if needed. In addition to overall responsibility for our customers, Teddy has marketing…

and also manages HR and finances.  

He is passionate about all the possibilities that exist in digitization and always strives to meet everyone at eye level.

Teddy's best ideas come on his long bike rides in all kinds of weather at home and abroad, over bridges and through forests.


Picture of employee Tino
Tino Semeria


Tino works with implementation and support of our ITSM solutions. Although his diploma says Business, he has worked in IT for many years and has…

Among other things, extensive experience with portals and UX.

Tino lives in Spain and works remotely most of the time. When he is not at work, he spends his time kitesurfing, enjoying the sun and culture. 



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