Boyhood dream realized

In 2014, we founded Clever Choice with the desire to make a difference and help companies with their digitization and automation. We researched the market and then introduced Cherwell Service Management (now owned by Ivanti) to the Danish market.

Over time, we have helped create results in both public and private organisations. 

In line with our development, we have expanded our product range and now offer solutions from Ivanti, Matrix42 and Freshworks that match customers' different needs.

We are passionate about what we do and we hope that this is visible in the interaction with our customers and business partners.

Teddy and Brian
Teddy and Brian

Boyhood dream realized

In 2014, we founded Clever Choice with the desire to make a difference and help companies with their digitization and automation. We researched the market and then introduced Cherwell Service Management (now owned by Ivanti) to the Danish market.

Over time, we have helped create results in both public and private organisations. 

In line with our development, we have expanded our product range and now offer solutions from Ivanti, Matrix42 and Freshworks that match customers' different needs.

We are passionate about what we do and we hope that this is visible in the interaction with our customers and business partners.

Clever Choice is founded

Teddy Schou and Brian Schmidt founded Clever Choice. 

2014
2014

Clever Choice Becomes Founded

Teddy Schou and Brian Schmidt founded Clever Choice. 

2015

We get the first Danish customer

Systematic will be the first Danish Cherwell customer in Denmark to choose Cherwell IT Service Management as their new ITSM solution.

Systematic logo

We submit the first accounts

Clever Choice delivers first accounts and with a positive result. 

We submit the first accounts

Clever Choice delivers first accounts and with a positive result. 

2016

We get the first public customer

The first municipality in Denmark chooses to implement the municipal version of Cherwell IT Service Management.

2016

We get the first public customer

The first municipality in Denmark chooses to implement the municipal version of Cherwell IT Service Management.

We are growing by +50% and with a positive result

Clever Choice grows by +50% in the accounts and with a positive result.

We are growing by +50% and with a positive result

Clever Choice grows by +50% in the accounts and with a positive result.

2017

We are expanding the customer base

Clever Choice expands the customer base of public customers and also private companies within the financial sector and the medical industry. 

2017

We are expanding the customer base

Clever Choice expands the customer base of public customers and also private companies within the financial sector and the medical industry. 

We are growing again

Clever Choice grows +50% and with a positive result.

We are growing again

Clever Choice grows +50% and with a positive result.

We get recognition outside Denmark

Clever Choice wins the first project outside Denmark.

We get recognition outside Denmark

Clever Choice wins the first project outside Denmark.

The Danish Cherwell user group is formed

Clever Choice, in collaboration with Cherwell, establishes the Danish user group, Cherwell User Group, for Danish Cherwell customers and users.

The Danish Cherwell user group is formed

Clever Choice, in collaboration with Cherwell, establishes the Danish user group, Cherwell User Group, for Danish Cherwell customers and users.

2018

We are expanding with new business opportunities

Clever Choice continues to expand its customer base and expand with customers within the Cloud & Hosting /MSP segment. 

2018

We are expanding
with new business opportunities

Clever Choice continues to expand its customer base and expand with customers within the Cloud & Hosting /MSP segment. 

We continue to grow

We are growing by +50% and with a positive result.

We continue to grow

We are growing by +50% and with a positive result.

2019

We come to the SKI framework agreement 02.19 SaaS-Cloud

We join the SKI Framework Agreement 02.19 Saas-Cloud and can deliver Cherwell's Service Management solutions on competitive terms to the public sector.

SKI supplier Logo for Clever Choice
2019

We come to the SKI framework agreement 02.19 SaaS-Cloud

We join the SKI Framework Agreement 02.19 Saas-Cloud and can deliver Cherwell's Service Management solutions on competitive terms to the public sector.

SKI supplier Logo for Clever Choice

We are named Gazelle

For the first time, we are named as a Gazelle company by Børsen and are among the 2,049 fastest growing companies in Denmark.

Gazelle 2019

We are named Gazelle

For the first time, we are named as a Gazelle company by Børsen and are among the 2,049 fastest growing companies in Denmark.

Gazelle 2019
2020

We are selected as an ITSM supplier via the SKI Framework Agreement 02.06

Aarhus University chooses Cherwell Service Management as their new ITSM solution and has chosen our supplier cooperation via the SKI Framework Agreement 02.06.

Aarhus University logo
2020

We are selected as an ITSM supplier via the SKI Framework Agreement 02.06

Aarhus University chooses Cherwell Service Management as their new ITSM solution and has chosen our supplier cooperation via the SKI Framework Agreement 02.06.

Aarhus University logo

We are approved as an internship site

At Clever Choice, we have been approved as an internship for the training of one student at a time in the specialty IT supporter.

We are approved as an internship site

At Clever Choice, we have been approved as an internship for the training of one student at a time in the specialty IT supporter.

Stock Exchange Gazelle 2020

Clever Choice is nominated for the Børsen Gazelle prize for the second year in a row. 

Gazelle2020 logo

Stock Exchange Gazelle 2020

Clever Choice is nominated for the Børsen Gazelle prize for the second year in a row. 

Gazelle2020 logo

We are expanding with new ITSM suppliers

We are expanding the range with Ivanti and FreshService.

2022
2022

We are expanding with new ITSM suppliers

We are expanding the range with Ivanti and FreshService.

We are getting a new website

We are introducing a new website to reflect our new identity as a multi-supplier and experts in ITSM and ESM systems.

We are getting a new website

We are introducing a new website to reflect our new identity as a multi-supplier and experts in ITSM and ESM systems.

We offer Matrix42 for Denmark

We are expanding with a new ITSM supplier Matrix42, and we can now offer Matrix42 Service Management to the Danish market. 

Matrix42 logo

We offer Matrix42 for Denmark

We are expanding with a new ITSM supplier Matrix42, and we can now offer Matrix42 Service Management to the Danish market. 

Matrix42 logo